What happens when two creative forces from Rotterdam, NL and Chicago, IL collide in Los Angeles, CA? 
Driven by an eclectic set of influences ranging anywhere from Rock, Pop, House and Hip Hop to EDM, Punk, Funk and Disco, long-time studio collaborators Chris Le-Kooreman and Lawrence August (Ayble 07) from the prolific powerhouse songwriting team Beat Royalty Group are coming into 2022 swinging, twisting the familiar into entirely new fresh soundscapes that grab ahold of you and don’t let go. 

An original Dutch-Indonesian B-Boy from the Netherlands, and one half of the husband-wife duo Dope Dragunz, Le-Kooreman made his mark in the industry producing hits and winning awards in Europe, signing with EMI Music and eventually taking his production skills to the US. 

August built his reputation in Chicago as a formidable freestyle rapper and lyricist with a penchant for witty wordplay. Eventually, he headed west to LA and went on to further develop his talents as a songwriter, penning lyrics for dozens of artists, spanning multiple genres. 

Over time and after a ton of experimentation in the studio, Zelzah was born. 

The sound of the inevitable, yet unexpected.

The sound of the addiction you never knew you had.

The sound of your favorite future memories.